It's called many different things, but to us it's all the same. And it is the only thing we do!
"Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked or less commonly, when your ad is displayed."
"Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising."
"On the Internet, a business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement."
How do you know when you have reached your maximum return on investment? YOU DON'T!
That is why we continously strive to improve advertising ROI day after day.
Every campaign is managed by real people every day. Technology is our friend, but there is no substitute for battle-tested experience and hands-on attention to detail when it comes to the finer points of successful paid search campaign management.
Whether it's repetitive report generation or continuously automating thousands of keyword bids with machine learning algorithms, there are that us humans simply cannot do alone. That is where our ability execute with leading-edge technology can change the game altogether.
When you combine the vast experience of our paid search managers with the skills of our top-notch software developers, you end up with a formula for success. The end result is a team of professionals that is dedicated to delivering maximum return for your marketing budget.
Our management team has been in the pay-per-click game for nearly 20 years.
That dates back to a time when names like Alta Vista and Overture ruled the land and Google wasn't even born yet.
We do our best to keep our pricing simple and cost effective for companies of all sizes and budgets.
In most cases, we do not charge new clients any sort of up front setup fees. That makes it easy to work with us so we can get the campaigns running with minimal friction and as fast as possible.
Like most agencies, we make money by charging our clients a monthly management fee. Basically, that amount depends on the complexity of your campaigns and the amount of effort and technology that goes into managing them.
Depending on the required up front work needed to launch your campaigns, we may require that you lock in with us for an initial term. Generally, that commitment is somewhere between 3-12 months.
Please drop us a line or give us a call - we would love to talk about your company and your needs.
We like to talk about ourselves, too!
Our main offices are located in Denver, Colorado, but we work with clients throughout the United States and Canada.